This week I have the opportunity to attend Digital East 2013, a premier digital strategies forum aimed at educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Today wrapped up the first day of this 2 day event and the slate of speakers, topics and breakout sessions did not fail to deliver.The day kicked off with Keynote Speaker Brent Herd (Director of Southeast, Twitter) with an impressive agenda to follow covering everything from advanced social strategies to an advanced user experience deep dive. While I found every session I attended to offer plenty of innovative ideas and insight, my favorite session of the day had to be the marketing automation panel.
The Marketing Automation Panel served as an opportunity for some of the top digital marketing leaders to engage and share insights on the state of big (marketing) data and best practices for marketing automation. The Panel consisted of Moderator Husani Oakley, Founder & CEO of Oakley & Partners; Matt Wallaert, Behavioral Scientist, Bing; Jeff Ryznar, VP of Marketing, Phizzle; Marc Vermut, VP, Strategist, Marketshare. This was the most interactive session I attended of the day and I wanted to share with you some of the key takeaways I found most thought-provoking from their discussion:*
- Users change, everything is different all the time so automate the processes, not the decisions. Equations are bad at finding opportunities, people are not. – Matt Wallaert
- When it comes to marketing automation and digital strategies, don’t worry “Am I getting everything?” – instead worry “Am I getting the 5 most important things?” Don’t feel bad because you’re not doing everything. Start with the metrics that matter most then you can get more sophisticated from there. – Marc Vermut
- A recent study found that each Facebook follower (for a given brand) is equivalent to $167. – Jeff Ryznar
- The reason search engine algorithms are changing is because people are changing. Search engines aim to mimic human behavior. – Matt Wallaert
- There will be a new emerging channel that will develop as a result of our automated marketing and digital strategies; business-to-people (B2P). – Jeff Ryznar
This panel was such an insightful exchange and was a great way to wrap up the first day. I’m looking forward to what Day 2 has in store. Stay tuned!
*Please note, the above list is merely a paraphrase of the speakers’ thoughts and ideas