ABBY BALIK // Arlington, VA
412.551.0834 //

Summary of Qualifications
Pragmatic, results-driven marketing professional with skills in digital marketing, project management, sales operations,
database management and event planning. Industry expertise specific to Business-to-Business (B2B), Information Technology (IT), Non-Profits and Associations.

Email Marketing, Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Blogging, Content Management, Database Management, Customer Relationship Management (CRM), Analytics, Communications Research, Multi-Channel Campaign Development, Technical Copywriting, Copyediting, Graphic Design, Vendor & Partner Relations, MDF & Co-Op Funding Management, Lead Generation, Business Development, Press Writing, Event Planning, A/B Testing

Microsoft Office Suite – Outlook, Word, Excel, PowerPoint, SharePoint; Adobe Creative Suite – InDesign, Illustrator, Photoshop, Fireworks; Final Cut Pro;; Drupal; WordPress; Google AdWords, Google Analytics; Hubspot; Working knowledge of HTML and CSS coding

Intermediate proficiency in written and spoken Chinese (Mandarin)

Marketing Manager // Clearpath Solutions Group
August 2014 – Present

  • Manages a small team of marketing and business development associates and oversees marketing projects for IT Reseller
  • Serves as main Administrator, develops standards and training tools focused on lead generation & business development to optimize operations and organize database marketing efforts
  • Fosters partner relationships, creates and carries out marketing budgets based on channel funds and leverages
    proof of performance reporting to gain increased partner funding

Senior Marketing Specialist // Clearpath Solutions Group
September 2013 – August 2014

  • Assisted with business development, lead generation and event planning with over 250 events organized to date
  • Cultivated Clearpath’s digital presence through social media outlets, SEO, blogging, and email marketing efforts
  • Developed, wrote and designed marketing collateral, surveys, web content, press releases and other
    communications pieces

Marketing Communications Specialist // Clearpath Solutions Group
August 2011 – September 2013

  • Served as communications expert; assisted with sales presentations, collateral development and brand messaging
  • Drove marketing sales growth by 40% in first two quarters of employment and doubled marketing sales in first year with an average 35% growth year-over-year since 2012
  • Increased website traffic by 100% from 2012 – 2013; growing marketing opportunities by 150% in that time frame

Marketing Manager // Thompson Media Group LLC
May 2010 – July 2011

  • Managed marketing calendar, campaign development and budgeting for email marketing channel
  • Assisted with product development and sales bundling through key stakeholders and Thompson editors
  • Designed HTML email templates to test user experience and develop email best practices to leverage ROI
  • Analyzed, tracked and reported email activity statistics to bolster maximum revenue tactics

Marketing Coordinator, Graphic Designer // Sweetwater Center for the Arts
June 2009 – May 2010

  • Organized public relations and marketing efforts through strategic planning, event marketing and press writing
  • Designed advertisements, billboards, quarterly catalog and marketing materials
  • Managed website, email campaigns, event promotions and social media outlets


Digital Marketing Certificate // Georgetown University School of Continuing Studies // Washington, DC // Anticipated date of completion 2014

Bachelor of Arts: Strategic Communications, Asian Studies minor; Elon University // Elon, NC // 2009

Click here to download a pdf version of my complete resume.

For questions about my experience or additional information please contact me.