Resume

ABBY BALIK // Arlington, VA
412.551.0834 // abby.balik@gmail.com

Summary of Qualifications
Pragmatic, results-driven marketing professional with skills in digital marketing, project management, sales operations,
database management and event planning. Industry expertise specific to Business-to-Business (B2B), Information Technology (IT), Non-Profits and Associations.

Specialties
Email Marketing, Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Blogging, Content Management, Database Management, Customer Relationship Management (CRM), Analytics, Communications Research, Multi-Channel Campaign Development, Technical Copywriting, Copyediting, Graphic Design, Vendor & Partner Relations, MDF & Co-Op Funding Management, Lead Generation, Business Development, Press Writing, Event Planning, A/B Testing

Skills
Microsoft Office Suite – Outlook, Word, Excel, PowerPoint, SharePoint; Adobe Creative Suite – InDesign, Illustrator, Photoshop, Fireworks; Final Cut Pro; Salesforce.com; Drupal; WordPress; Google AdWords, Google Analytics; Hubspot; Working knowledge of HTML and CSS coding

Languages
Intermediate proficiency in written and spoken Chinese (Mandarin)

Experience
Marketing Manager // Clearpath Solutions Group
August 2014 – Present

  • Manages a small team of marketing and business development associates and oversees marketing projects for IT Reseller
  • Serves as main Salesforce.com Administrator, develops standards and training tools focused on lead generation & business development to optimize operations and organize database marketing efforts
  • Fosters partner relationships, creates and carries out marketing budgets based on channel funds and leverages
    proof of performance reporting to gain increased partner funding

Senior Marketing Specialist // Clearpath Solutions Group
September 2013 – August 2014

  • Assisted with business development, lead generation and event planning with over 250 events organized to date
  • Cultivated Clearpath’s digital presence through social media outlets, SEO, blogging, and email marketing efforts
  • Developed, wrote and designed marketing collateral, surveys, web content, press releases and other
    communications pieces

Marketing Communications Specialist // Clearpath Solutions Group
August 2011 – September 2013

  • Served as communications expert; assisted with sales presentations, collateral development and brand messaging
  • Drove marketing sales growth by 40% in first two quarters of employment and doubled marketing sales in first year with an average 35% growth year-over-year since 2012
  • Increased website traffic by 100% from 2012 – 2013; growing marketing opportunities by 150% in that time frame

Marketing Manager // Thompson Media Group LLC
May 2010 – July 2011

  • Managed marketing calendar, campaign development and budgeting for email marketing channel
  • Assisted with product development and sales bundling through key stakeholders and Thompson editors
  • Designed HTML email templates to test user experience and develop email best practices to leverage ROI
  • Analyzed, tracked and reported email activity statistics to bolster maximum revenue tactics

Marketing Coordinator, Graphic Designer // Sweetwater Center for the Arts
June 2009 – May 2010

  • Organized public relations and marketing efforts through strategic planning, event marketing and press writing
  • Designed advertisements, billboards, quarterly catalog and marketing materials
  • Managed website, email campaigns, event promotions and social media outlets

Education

Digital Marketing Certificate // Georgetown University School of Continuing Studies // Washington, DC // Anticipated date of completion 2014

Bachelor of Arts: Strategic Communications, Asian Studies minor; Elon University // Elon, NC // 2009


Click here to download a pdf version of my complete resume.

For questions about my experience or additional information please contact me.